Socio-economic statistics for The Brand, Leicestershire

Is The Brand in Charnwood a nice place to live or is it a bit rough? We have collated a series of socio-economic statistics and demographics from UK government sources such as the 2021 Census and the Index of Multiple Deprivation. They should give you a broad snapshot of the area and the surrounding locations. Are the residents of The Brand older than the national average or younger? What is the population of The Brand and Charnwood? What is the claimant count in The Brand and how many residents are unemployed? This page should provide you with the answers.

How many residents own or rent their home in The Brand and Charnwood

We have taken the raw data from the 2021 census and calculated what proportion of people in The Brand either own or rent their home. All percentages have been rounded to two decimal places. 80.07 of residents own their home either outright or mortgaged. 19.93 of The Brand residents rent their home either privately or through a social landlord.

Area	Owned	Rented
Forest Bradgate	80.07%	19.93%
Charnwood	69.84%	30.16%
East Midlands	65.47%	34.53%
England	61.31%	38.69%

Source: Census 2021 (Nomis/ONS)

The Brand has a significantly higher level of home ownership than the national average. This is indicative or an economically wealthy area.

The Brand compared to other wards in Charnwood

#	Ward	Owned	Rented
1	Loughborough Outwoods	87.83%	12.17%
2	East Goscote	85.99%	14.01%
3	The Wolds	85.37%	14.63%
4	Wreake Villages	83.87%	16.13%
5	Birstall Wanlip	81.55%	18.45%
6	Rothley and Thurcaston	81.36%	18.64%
7	Loughborough Nanpantan	81.02%	18.98%
8	Birstall Watermead	81.02%	18.98%
9	Forest Bradgate	80.07%	19.93%
10	Queniborough	79.36%	20.64%
11	Quorn and Mountsorrel Castle	76.76%	23.24%
12	Barrow and Sileby West	76.57%	23.43%
13	Syston East	76.19%	23.81%
14	Anstey	74.3%	25.7%
15	Mountsorrel	74.27%	25.73%
16	Shepshed West	73.89%	26.11%
17	Thurmaston	72.95%	27.05%
18	Loughborough Dishley and Hathern	72.92%	27.08%
19	Sileby	72.33%	27.67%
20	Loughborough Garendon	71.07%	28.93%
21	Shepshed East	70.9%	29.1%
22	Syston West	68.37%	31.63%
23	Loughborough Shelthorpe	64.99%	35.01%
24	Loughborough Lemyngton	43.11%	56.89%
25	Loughborough Southfields	39.8%	60.2%
26	Loughborough Hastings	39.75%	60.25%
27	Loughborough Ashby	36.63%	63.37%
28	Loughborough Storer	36.33%	63.67%

The Brand is ranked 9 out of 28 wards in Charnwood for the percentage of home owners.

Source: Census 2021 (Nomis/ONS)

The Brand Education Statistics

We have taken the raw data from the 2021 census to found of the level of education The Brand residents have in terms of formal qualifications as a percentage. The UK government breaks qualifications down into 7 levels. A detailed explanation of these levels can be found here. However, the Census groups these into just 4 \'levels\'. Here are some examples of the qualifications each census level represents when not stated;

Level 1 - GCSE grades D, E, F, or G & below
Level 2 - GCSE A*, A, B, C or O Level grades A, B or C
Level 3 - A or AS qualification at any grade
Level 4 - HNC, Bachelors Degree, Masters Degree or Phd

In this first table we have compared The Brand to the national average for England.

Level	Forest Bradgate	England
No Qualifications	10.79%	18.08%
Level 1	6.66%	9.69%
Level 2	13.99%	13.32%
Apprenticeship	5.02%	5.32%
Level 3	17.69%	16.92%
Level 4	44.43%	33.92%

Source: Census 2021 (Nomis/ONS)

The Brand Age Distribution Statistics

We have taken the raw data from the 2021 Census and the calculated the proportion of age groups in Forest Bradgate.

Age Band	Proportion
4 & under
5 - 9 years
10 - 15 years
16 - 19 years
20 - 24 years
25 - 34 years
35 - 49 years
50 - 64 years
65 - 74 years
75 - 84 years
85 years & over

Source: Census 2021 (Nomis/ONS)

The Brand & Charnwood Immigration Statistics

We have analysed the Census 2021 raw data on country of birth and compiled immigration statistics as percentages of the population. All percentages have been rounded to two decimal places. Below are the figures for The Brand in the Charnwood local area district.

The Brand has a lower rate of immigrants than Charnwood, the East Midlands region and England as a whole.

Area	Born in UK	Born outside UK
Forest Bradgate	92.74%	7.26%
Charnwood	86.89%	13.11%
East Midlands	86.28%	13.72%
England	82.65%	17.35%

Source: Census 2021 (Nomis/ONS)

The Brand compared to other wards in Charnwood

#	Ward	Born in UK	Born outside UK
1	Loughborough Lemyngton	70.09%	29.91%
2	Loughborough Hastings	72.51%	27.49%
3	Thurmaston	75.74%	24.26%
4	Loughborough Southfields	76.78%	23.22%
5	Loughborough Ashby	78.94%	21.06%
6	Loughborough Nanpantan	79.35%	20.65%
7	Loughborough Storer	80.61%	19.39%
8	Birstall Wanlip	80.92%	19.08%
9	Loughborough Garendon	82.99%	17.01%
10	Loughborough Shelthorpe	85.3%	14.7%
11	Loughborough Dishley and Hathern	85.99%	14.01%
12	Syston West	86.5%	13.5%
13	Birstall Watermead	86.58%	13.42%
14	Loughborough Outwoods	87.98%	12.02%
15	Queniborough	88.89%	11.11%
16	Forest Bradgate	92.74%	7.26%
17	Quorn and Mountsorrel Castle	93.13%	6.87%
18	Syston East	93.55%	6.45%
19	Wreake Villages	93.6%	6.4%
20	Anstey	93.77%	6.23%
21	Shepshed East	93.88%	6.12%
22	Rothley and Thurcaston	94.25%	5.75%
23	Sileby	95.51%	4.49%
24	Shepshed West	95.53%	4.47%
25	Mountsorrel	95.58%	4.42%
26	Barrow and Sileby West	95.68%	4.32%
27	East Goscote	96.06%	3.94%
28	The Wolds	96.25%	3.75%

';The Brand is ranked 16 out of 28 wards in Charnwood for the number of residents born outside of the UK.

Source: Census 2021 (Nomis/ONS)

The Brand Unemployment Statistics

Since the introduction of Universal Credit, The Department for Work & Pensions have not issued any statistics (in our view) that can be used to ascertain the levels of unemployment or under employment in the UK, just meaningless geographic counts. However, the Office of National Statistics does publish claimant counts of people receiving out of work benefits, be that legacy Jobseeker’s Allowance or Universal Credit as a proportion of people over 16. These figures are usually updated once a month and are for Local Authority Districts and Unitary Authority Districts. So below are the figures of Charnwood.

Area	Unemployed	Yearly Change
Charnwood	2.2%	-0.3%
East Midlands	3.4%	-0.2%
England	3.8%	-0.3%
UK	3.7%	-0.3%

Source: Office for National Statistics (ONS), Last Retrieved: March 2023

The 2021 census had data on people who were economically active (seeking work) yet unemployed on Census day (Sunday March 21st 2021). These statitics do cover The Brand on a ward level. However, it has to be noted that the Census day was during the height of the Covid19 pandemic and therefore are not reflective of normal levels of unemployment. For example, between March 2020 and June 2020 people claiming Universal Credit doubled in most areas of the United Kingdom and then steadily declined up to the day of the Census and beyond. This data also contains the proportion of people in part-time work (working between 1-35 hours per week), which maybe an indicator of under employment in The Brand.

Economic Status	Proportion
In Employment	52.71%
In Part-Time Work	31.61%
Unemployed	1.73%

Source: Census 2021 (Nomis/ONS)

68.39% of the people in work, are in full-time employment in The Brand

What are the occupations of the residents of The Brand?

The largest employment sector in The Brand is Managers, Directors & Senior Officials. The smallest employment sector is Process Plant & Machine Operatives.

Sector	Proportion
Managers, Directors & Senior Officials	26.64%
Professional Occupations	26.18%
Associate Professional & Technical	13.12%
Skilled Trades	8.53%
Administrative & Secretarial	7.48%
Caring, leisure & Other Services	5.77%
Elementary Occupations	5.38%
Process Plant & Machine Operatives	3.02%

Source: Office for National Statistics (30 June 2020)

The Brand Health Statistics

Forest Bradgate has significantly more residents (>5%) describing their health as very good than the national average for England.

Area	VG	G	F	B	VB
Forest Bradgate	55.65%	30.98%	9.76%	2.83%	0.77%
Charnwood	49.06%	34.58%	12.15%	3.29%	0.93%
East Midlands	46.25%	34.83%	13.58%	4.16%	1.19%
England	48.49%	33.71%	12.65%	3.98%	1.17%

VG = Very Good, G = Good, F = Fair, B = Bad & VB = Very Bad

Source: Census 2021 (Nomis/ONS)

How has the health of residents in Charnwood changed since 2011?

Charnwood residents who describe their health as either good or very good has increased by 0.23% between the 2011 and 2021 census.

Year	VG	G	F	B	VB
2011	48.11%	35.3%	12.41%	3.29%	0.89%
2021	49.06%	34.58%	12.15%	3.29%	0.93%

VG = Very Good, G = Good, F = Fair, B = Bad & VB = Very Bad

Source: Census 2011/2021 (Nomis/ONS)

What is the population of The Brand and Charnwood?

The table below contains the populations figures for each ward in Charnwood including The Brand. These population ONS figures are estimated are dated Mid 2020.

Ward	Population
Anstey	7578
Barrow and Sileby West	7428
Birstall Wanlip	7686
Birstall Watermead	6663
East Goscote	2843
Forest Bradgate	3760
Loughborough Ashby	8289
Loughborough Dishley and Hathern	6653
Loughborough Garendon	5692
Loughborough Hastings	6862
Loughborough Lemyngton	7753
Loughborough Nanpantan	5674
Loughborough Outwoods	5873
Loughborough Shelthorpe	9552
Loughborough Southfields	8199
Loughborough Storer	6782
Mountsorrel	7229
Queniborough	4535
Quorn and Mountsorrel Castle	7432
Rothley and Thurcaston	7833
Shepshed East	6709
Shepshed West	7595
Sileby	8617
Syston East	7529
Syston West	6781
The Wolds	3285
Thurmaston	10326
Wreake Villages	3258
Charnwood Total	188416

Source: Census 2021 (Nomis/ONS)

Last updated: 20/02/2024, Additional Sources: Office for National Statistics & Department for Work & Pensions.

Top 20 most depressing towns in Britain 2024