Is New Brighton in Wirral a nice place to live or is it a bit rough? We have collated a series of socio-economic statistics and demographics from UK government sources such as the 2021 Census and the Index of Multiple Deprivation. They should give you a broad snapshot of the area and the surrounding locations. Are the residents of New Brighton older than the national average or younger? What is the population of New Brighton and Wirral? What is the claimant count in New Brighton and how many residents are unemployed? This page should provide you with the answers.What are the occupations of the residents of New Brighton?
The largest employment sector in New Brighton is Professional Occupations. The smallest employment sector is Process Plant & Machine Operatives.Sector | Proportion |
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Professional Occupations | 21.85% |
Associate Professional & Technical | 15.37% |
Administrative & Secretarial | 12.35% |
Managers, Directors & Senior Officials | 12.31% |
Skilled Trades | 9.12% |
Caring, leisure & Other Services | 8.84% |
Elementary Occupations | 7.13% |
Process Plant & Machine Operatives | 5.58% |
How many residents own or rent their home in New Brighton and Wirral
We have taken the raw data from the 2021 census and calculated what proportion of people in New Brighton either own or rent their home. All percentages have been rounded to two decimal places. 79.28 of residents own their home either outright or mortgaged. 20.72 of New Brighton residents rent their home either privately or through a social landlord. Area | Owned | Rented |
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Wallasey | 79.28% | 20.72% |
Wirral | 65% | 35% |
North West | 62.33% | 37.67% |
England | 61.31% | 38.69% |
New Brighton has a significantly higher level of home ownership than the national average. This is indicative or an economically wealthy area.
New Brighton compared to other wards in Wirral
# | Ward | Owned | Rented |
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1 | Greasby, Frankby and Irby | 87.77% | 12.23% |
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2 | Heswall | 87.47% | 12.53% |
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3 | Clatterbridge | 86.37% | 13.63% |
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4 | West Kirby and Thurstaston | 80.49% | 19.51% |
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5 | Pensby and Thingwall | 80.32% | 19.69% |
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6 | Wallasey | 79.28% | 20.72% |
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7 | Eastham | 79.05% | 20.95% |
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8 | Hoylake and Meols | 78.76% | 21.24% |
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9 | Moreton West and Saughall Massie | 76.94% | 23.06% |
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10 | Bebington | 74.16% | 25.84% |
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11 | Prenton | 72.81% | 27.19% |
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12 | Oxton | 67.77% | 32.23% |
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13 | Claughton | 64.87% | 35.13% |
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14 | New Brighton | 61.8% | 38.2% |
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15 | Bromborough | 61.76% | 38.24% |
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16 | Liscard | 58.51% | 41.49% |
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17 | Leasowe and Moreton East | 58.06% | 41.94% |
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18 | Upton (Wirral) | 57.8% | 42.2% |
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19 | Seacombe | 40.87% | 59.13% |
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20 | Rock Ferry | 37.6% | 62.4% |
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21 | Bidston and St James | 35.73% | 64.27% |
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22 | Birkenhead and Tranmere | 30.29% | 69.71% |
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New Brighton is ranked 6 out of 22 wards in Wirral for the percentage of home owners.New Brighton Education Statistics
We have taken the raw data from the 2021 census to found of the level of education New Brighton residents have in terms of formal qualifications as a percentage. The UK government breaks qualifications down into 7 levels. A detailed explanation of these levels can be found here. However, the Census groups these into just 4 \'levels\'. Here are some examples of the qualifications each census level represents when not stated;
- Level 1 - GCSE grades D, E, F, or G & below
- Level 2 - GCSE A*, A, B, C or O Level grades A, B or C
- Level 3 - A or AS qualification at any grade
- Level 4 - HNC, Bachelors Degree, Masters Degree or Phd
In this first table we have compared New Brighton to the national average for England.
Level | Wallasey | England |
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No Qualifications | 13.56% | 18.08% |
Level 1 | 9.87% | 9.69% |
Level 2 | 14.79% | 13.32% |
Apprenticeship | 5.86% | 5.32% |
Level 3 | 19% | 16.92% |
Level 4 | 34.45% | 33.92% |
New Brighton Unemployment Statistics
Since the introduction of Universal Credit, The Department for Work & Pensions have not issued any statistics (in our view) that can be used to ascertain the levels of unemployment or under employment in the UK, just meaningless geographic counts. However, the Office of National Statistics does publish claimant counts of people receiving out of work benefits, be that legacy Jobseeker’s Allowance or Universal Credit as a proportion of people over 16. These figures are usually updated once a month and are for Local Authority Districts and Unitary Authority Districts. So below are the figures of Wirral.Area | Unemployed | Yearly Change |
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Wirral | 3.8% | -0.3% |
North West | 4.3% | -0.3% |
England | 3.8% | -0.3% |
UK | 3.7% | -0.3% |
The 2021 census had data on people who were economically active (seeking work) yet unemployed on Census day (Sunday March 21st 2021). These statitics do cover New Brighton on a ward level. However, it has to be noted that the Census day was during the height of the Covid19 pandemic and therefore are not reflective of normal levels of unemployment. For example, between March 2020 and June 2020 people claiming Universal Credit doubled in most areas of the United Kingdom and then steadily declined up to the day of the Census and beyond. This data also contains the proportion of people in part-time work (working between 1-35 hours per week), which maybe an indicator of under employment in New Brighton.Economic Status | Proportion |
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In Employment | 55.03% |
In Part-Time Work | 27.29% |
Unemployed | 3.44% |
72.71% of the people in work, are in full-time employment in New BrightonNew Brighton Age Distribution Statistics
We have taken the raw data from the 2021 Census and the calculated the proportion of age groups in Wallasey.Age Band | Proportion |
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4 & under | |
5 - 9 years | |
10 - 15 years | |
16 - 19 years | |
20 - 24 years | |
25 - 34 years | |
35 - 49 years | |
50 - 64 years | |
65 - 74 years | |
75 - 84 years | |
85 years & over | |
New Brighton & Wirral Immigration Statistics
We have analysed the Census 2021 raw data on country of birth and compiled immigration statistics as percentages of the population. All percentages have been rounded to two decimal places. Below are the figures for New Brighton in the Wirral local area district.
New Brighton has a lower rate of immigrants than Wirral, the North West region and England as a whole. Area | Born in UK | Born outside UK |
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Wallasey | 96.11% | 3.89% |
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Wirral | 94.56% | 5.44% |
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North West | 88.33% | 11.67% |
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England | 82.65% | 17.35% |
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New Brighton compared to other wards in Wirral
# | Ward | Born in UK | Born outside UK |
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1 | Birkenhead and Tranmere | 87.68% | 12.32% |
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2 | Rock Ferry | 92.22% | 7.78% |
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3 | Bidston and St James | 93.23% | 6.77% |
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4 | Oxton | 93.64% | 6.36% |
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5 | Claughton | 94.01% | 5.99% |
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6 | West Kirby and Thurstaston | 94.04% | 5.96% |
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7 | Hoylake and Meols | 94.25% | 5.76% |
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8 | Seacombe | 94.28% | 5.72% |
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9 | Bromborough | 94.44% | 5.56% |
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10 | Heswall | 94.68% | 5.32% |
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11 | Prenton | 94.94% | 5.06% |
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12 | New Brighton | 95.06% | 4.94% |
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13 | Liscard | 95.09% | 4.91% |
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14 | Leasowe and Moreton East | 95.58% | 4.42% |
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15 | Bebington | 95.6% | 4.4% |
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16 | Clatterbridge | 95.64% | 4.36% |
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17 | Upton | 95.65% | 4.35% |
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18 | Wallasey | 96.11% | 3.89% |
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19 | Pensby and Thingwall | 96.16% | 3.84% |
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20 | Moreton West and Saughall Massie | 96.16% | 3.84% |
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21 | Greasby, Frankby and Irby | 96.27% | 3.73% |
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22 | Eastham | 96.72% | 3.28% |
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';New Brighton is ranked 18 out of 22 wards in Wirral for the number of residents born outside of the UK.New Brighton Health Statistics
Wallasey has more residents (=round( $ward_health->very_good_pc-$country_health->very_good_pc, 2)%) describing their health as very good than the national average for England.Area | VG | G | F | B | VB |
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Wallasey | 48.57% | 33.43% | 12.75% | 4.04% | 1.21% |
Wirral | 46.49% | 32.07% | 14.17% | 5.57% | 1.69% |
North West | 47.73% | 32.71% | 13.36% | 4.77% | 1.43% |
England | 48.49% | 33.71% | 12.65% | 3.98% | 1.17% |
VG = Very Good, G = Good, F = Fair, B = Bad & VB = Very Bad
How has the health of residents in Wirral changed since 2011?
Wirral residents who describe their health as either good or very good has increased by 0.35% between the 2011 and 2021 census.Year | VG | G | F | B | VB |
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2011 | 46.29% | 31.92% | 14.29% | 5.77% | 1.73% |
2021 | 46.49% | 32.07% | 14.17% | 5.57% | 1.69% |
VG = Very Good, G = Good, F = Fair, B = Bad & VB = Very Bad
What is the population of New Brighton and Wirral?
The table below contains the populations figures for each ward in Wirral including New Brighton. These population ONS figures are estimated are dated Mid 2020.
Ward | Population |
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Bebington | 15669 |
Bidston and St James | 16256 |
Birkenhead and Tranmere | 16926 |
Bromborough | 16427 |
Clatterbridge | 13986 |
Claughton | 14201 |
Eastham | 14195 |
Greasby, Frankby and Irby | 13728 |
Heswall | 13126 |
Hoylake and Meols | 13451 |
Leasowe and Moreton East | 15086 |
Liscard | 16086 |
Moreton West and Saughall Massie | 13958 |
New Brighton | 15162 |
Oxton | 13784 |
Pensby and Thingwall | 13024 |
Prenton | 14786 |
Rock Ferry | 14751 |
Seacombe | 15609 |
Upton | 16924 |
Wallasey | 14658 |
West Kirby and Thurstaston | 12543 |
Wirral Total | 324336 |
Last updated: 20/02/2024, Additional Sources: Office for National Statistics & Department for Work & Pensions.