Socio-economic statistics for Heron Cross, City of Stoke-on-Trent

Is Heron Cross in Stoke-on-Trent a nice place to live or is it a bit rough? We have collated a series of socio-economic statistics and demographics from UK government sources such as the 2021 Census and the Index of Multiple Deprivation. They should give you a broad snapshot of the area and the surrounding locations. Are the residents of Heron Cross older than the national average or younger? What is the population of Heron Cross and Stoke-on-Trent? What is the claimant count in Heron Cross and how many residents are unemployed? This page should provide you with the answers.

What are the occupations of the residents of Heron Cross?

The largest employment sector in Heron Cross is Elementary Occupations. The smallest employment sector is Administrative & Secretarial.

Sector	Proportion
Elementary Occupations	16.53%
Skilled Trades	14.09%
Caring, leisure & Other Services	12.53%
Process Plant & Machine Operatives	12.08%
Associate Professional & Technical	9.76%
Professional Occupations	9.68%
Managers, Directors & Senior Officials	7.8%
Administrative & Secretarial	7.76%

Source: Office for National Statistics (30 June 2020)

Heron Cross Education Statistics

We have taken the raw data from the 2021 census to found of the level of education Heron Cross residents have in terms of formal qualifications as a percentage. The UK government breaks qualifications down into 7 levels. A detailed explanation of these levels can be found here. However, the Census groups these into just 4 \'levels\'. Here are some examples of the qualifications each census level represents when not stated;

Level 1 - GCSE grades D, E, F, or G & below
Level 2 - GCSE A*, A, B, C or O Level grades A, B or C
Level 3 - A or AS qualification at any grade
Level 4 - HNC, Bachelors Degree, Masters Degree or Phd

In this first table we have compared Heron Cross to the national average for England.

Level	Hollybush and Longton West	England
No Qualifications	28.99%	18.08%
Level 1	12.08%	9.69%
Level 2	15.79%	13.32%
Apprenticeship	8.18%	5.32%
Level 3	15.72%	16.92%
Level 4	16.93%	33.92%

Source: Census 2021 (Nomis/ONS)

Heron Cross Health Statistics

Hollybush and Longton West has a significantly lower proportion of residents (>5%) describing their health as very good than the national average for England.

Area	VG	G	F	B	VB
Hollybush and Longton West	39.56%	34.89%	16.55%	7.06%	1.94%
Stoke-on-Trent	42.67%	35.16%	14.81%	5.63%	1.73%
West Midlands	46.4%	34.38%	13.54%	4.37%	1.31%
England	48.49%	33.71%	12.65%	3.98%	1.17%

VG = Very Good, G = Good, F = Fair, B = Bad & VB = Very Bad

Source: Census 2021 (Nomis/ONS)

How has the health of residents in Stoke-on-Trent changed since 2011?

Stoke-on-Trent residents who describe their health as either good or very good has increased by 1.2% between the 2011 and 2021 census.

Year	VG	G	F	B	VB
2011	41.97%	34.66%	15.33%	6.17%	1.87%
2021	42.67%	35.16%	14.81%	5.63%	1.73%

VG = Very Good, G = Good, F = Fair, B = Bad & VB = Very Bad

Source: Census 2011/2021 (Nomis/ONS)

Heron Cross Age Distribution Statistics

We have taken the raw data from the 2021 Census and the calculated the proportion of age groups in Hollybush and Longton West.

Age Band	Proportion
4 & under
5 - 9 years
10 - 15 years
16 - 19 years
20 - 24 years
25 - 34 years
35 - 49 years
50 - 64 years
65 - 74 years
75 - 84 years
85 years & over

Source: Census 2021 (Nomis/ONS)

How many residents own or rent their home in Heron Cross and Stoke-on-Trent

We have taken the raw data from the 2021 census and calculated what proportion of people in Heron Cross either own or rent their home. All percentages have been rounded to two decimal places. 63.9 of residents own their home either outright or mortgaged. 36.1 of Heron Cross residents rent their home either privately or through a social landlord.

Area	Owned	Rented
Hollybush and Longton West	63.9%	36.1%
Stoke-on-Trent	56.75%	43.25%
West Midlands	62.8%	37.2%
England	61.31%	38.69%

Source: Census 2021 (Nomis/ONS)

Heron Cross has a higher level of home ownership than than the national average.

Heron Cross compared to other wards in Stoke-on-Trent

#	Ward	Owned	Rented
1	Meir Park	90.05%	9.95%
2	Hanford and Trentham	85.4%	14.6%
3	Meir Hay	83.99%	16.01%
4	Weston Coyney	79.95%	20.05%
5	Broadway and Longton East	71.67%	28.33%
6	Baddeley, Milton and Norton	71.44%	28.56%
7	Lightwood North and Normacot	69.27%	30.73%
8	Eaton Park	68.49%	31.51%
9	Sneyd Green	66.77%	33.23%
10	Great Chell and Packmoor	66.67%	33.33%
11	Burslem Park	64.09%	35.91%
12	Hollybush and Longton West	63.9%	36.1%
13	Blurton East	61.15%	38.85%
14	Goldenhill and Sandyford	61%	39%
15	Dresden and Florence	60.91%	39.09%
16	Sandford Hill	59.98%	40.02%
17	Birches Head and Central Forest Park	59.77%	40.23%
18	Hartshill and Basford	53.86%	46.14%
19	Fenton East	53.65%	46.35%
20	Bradeley and Chell Heath	53.4%	46.6%
21	Little Chell and Stanfield	53.19%	46.81%
22	Ford Green and Smallthorne	50.47%	49.53%
23	Fenton West and Mount Pleasant	50.2%	49.8%
24	Springfields and Trent Vale	50.14%	49.86%
25	Penkhull and Stoke	49.9%	50.1%
26	Blurton West and Newstead	49.79%	50.21%
27	Moorcroft	49.56%	50.44%
28	Boothen and Oak Hill	49.5%	50.5%
29	Meir South	47.95%	52.05%
30	Tunstall	47.33%	52.67%
31	Abbey Hulton and Townsend	47.07%	52.93%
32	Meir North	42.31%	57.69%
33	Etruria and Hanley	40.02%	59.98%
34	Joiner's Square	36.31%	63.69%
35	Burslem Central	35.7%	64.3%
36	Bentilee and Ubberley	30.82%	69.18%
37	Hanley Park and Shelton	28.31%	71.69%

Heron Cross is ranked 12 out of 37 wards in Stoke-on-Trent for the percentage of home owners.

Source: Census 2021 (Nomis/ONS)

Heron Cross Unemployment Statistics

Since the introduction of Universal Credit, The Department for Work & Pensions have not issued any statistics (in our view) that can be used to ascertain the levels of unemployment or under employment in the UK, just meaningless geographic counts. However, the Office of National Statistics does publish claimant counts of people receiving out of work benefits, be that legacy Jobseeker’s Allowance or Universal Credit as a proportion of people over 16. These figures are usually updated once a month and are for Local Authority Districts and Unitary Authority Districts. So below are the figures of Stoke-on-Trent.

Area	Unemployed	Yearly Change
Stoke-on-Trent	5.6%	-0.2%
West Midlands	5%	-0.3%
England	3.8%	-0.3%
UK	3.7%	-0.3%

Source: Office for National Statistics (ONS), Last Retrieved: March 2023

The 2021 census had data on people who were economically active (seeking work) yet unemployed on Census day (Sunday March 21st 2021). These statitics do cover Heron Cross on a ward level. However, it has to be noted that the Census day was during the height of the Covid19 pandemic and therefore are not reflective of normal levels of unemployment. For example, between March 2020 and June 2020 people claiming Universal Credit doubled in most areas of the United Kingdom and then steadily declined up to the day of the Census and beyond. This data also contains the proportion of people in part-time work (working between 1-35 hours per week), which maybe an indicator of under employment in Heron Cross.

Economic Status	Proportion
In Employment	52.37%
In Part-Time Work	24.31%
Unemployed	4.67%

Source: Census 2021 (Nomis/ONS)

75.69% of the people in work, are in full-time employment in Heron Cross

Heron Cross & Stoke-on-Trent Immigration Statistics

We have analysed the Census 2021 raw data on country of birth and compiled immigration statistics as percentages of the population. All percentages have been rounded to two decimal places. Below are the figures for Heron Cross in the Stoke-on-Trent local area district.

Heron Cross has a lower rate of immigrants than Stoke-on-Trent, the West Midlands region and England as a whole.

Area	Born in UK	Born outside UK
Hollybush and Longton West	93.73%	6.27%
Stoke-on-Trent	86.9%	13.1%
West Midlands	84.84%	15.17%
England	82.65%	17.35%

Source: Census 2021 (Nomis/ONS)

Heron Cross compared to other wards in Stoke-on-Trent

#	Ward	Born in UK	Born outside UK
1	Etruria and Hanley	61.13%	38.87%
2	Hanley Park and Shelton	66%	34%
3	Moorcroft	70.35%	29.65%
4	Joiner's Square	71.43%	28.57%
5	Lightwood North and Normacot	75.94%	24.06%
6	Tunstall	77.35%	22.65%
7	Hartshill and Basford	78.2%	21.8%
8	Boothen and Oak Hill	79.56%	20.44%
9	Burslem Central	79.72%	20.28%
10	Penkhull and Stoke	82.17%	17.83%
11	Springfields and Trent Vale	82.84%	17.16%
12	Dresden and Florence	84.12%	15.88%
13	Little Chell and Stanfield	85.41%	14.59%
14	Birches Head and Central Forest Park	86.07%	13.93%
15	Bentilee and Ubberley	87.66%	12.34%
16	Sneyd Green	88.07%	11.93%
17	Fenton East	88.08%	11.92%
18	Burslem Park	89.33%	10.67%
19	Fenton West and Mount Pleasant	89.46%	10.54%
20	Blurton West and Newstead	89.88%	10.12%
21	Meir North	90.18%	9.82%
22	Goldenhill and Sandyford	90.93%	9.07%
23	Meir South	91.24%	8.76%
24	Ford Green and Smallthorne	92.62%	7.38%
25	Abbey Hulton and Townsend	92.89%	7.11%
26	Bradeley and Chell Heath	93.37%	6.63%
27	Blurton East	93.54%	6.46%
28	Sandford Hill	93.68%	6.32%
29	Hollybush and Longton West	93.73%	6.27%
30	Eaton Park	94.01%	5.99%
31	Hanford and Trentham	94.1%	5.9%
32	Broadway and Longton East	94.77%	5.23%
33	Baddeley, Milton and Norton	95.09%	4.91%
34	Great Chell and Packmoor	95.18%	4.82%
35	Weston Coyney	96.57%	3.43%
36	Meir Park	96.84%	3.16%
37	Meir Hay	96.87%	3.13%

';Heron Cross is ranked 29 out of 37 wards in Stoke-on-Trent for the number of residents born outside of the UK.

Source: Census 2021 (Nomis/ONS)

What is the population of Heron Cross and Stoke-on-Trent?

The table below contains the populations figures for each ward in Stoke-on-Trent including Heron Cross. These population ONS figures are estimated are dated Mid 2020.

Ward	Population
Abbey Hulton and Townsend	10285
Baddeley, Milton and Norton	16849
Bentilee and Ubberley	11354
Birches Head and Central Forest Park	11092
Blurton East	5158
Blurton West and Newstead	7295
Boothen and Oak Hill	6088
Bradeley and Chell Heath	5687
Broadway and Longton East	5147
Burslem Central	7024
Burslem Park	4887
Dresden and Florence	5023
Eaton Park	4326
Etruria and Hanley	7991
Fenton East	6162
Fenton West and Mount Pleasant	5706
Ford Green and Smallthorne	6161
Goldenhill and Sandyford	6254
Great Chell and Packmoor	9786
Hanford and Trentham	11222
Hanley Park and Shelton	6675
Hartshill and Basford	7301
Hollybush and Longton West	5821
Joiner's Square	6530
Lightwood North and Normacot	5509
Little Chell and Stanfield	6693
Meir Hay	4363
Meir North	6205
Meir Park	4445
Meir South	6008
Moorcroft	5862
Penkhull and Stoke	6821
Sandford Hill	6054
Sneyd Green	5354
Springfields and Trent Vale	7250
Tunstall	6840
Weston Coyney	5394
Stoke-on-Trent Total	256622

Source: Census 2021 (Nomis/ONS)

Last updated: 20/02/2024, Additional Sources: Office for National Statistics & Department for Work & Pensions.

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