Socio-economic statistics for Broad Meadow, Staffordshire

Is Broad Meadow in Newcastle-under-Lyme a nice place to live or is it a bit rough? We have collated a series of socio-economic statistics and demographics from UK government sources such as the 2021 Census and the Index of Multiple Deprivation. They should give you a broad snapshot of the area and the surrounding locations. Are the residents of Broad Meadow older than the national average or younger? What is the population of Broad Meadow and Newcastle-under-Lyme? What is the claimant count in Broad Meadow and how many residents are unemployed? This page should provide you with the answers.

Broad Meadow Unemployment Statistics

Since the introduction of Universal Credit, The Department for Work & Pensions have not issued any statistics (in our view) that can be used to ascertain the levels of unemployment or under employment in the UK, just meaningless geographic counts. However, the Office of National Statistics does publish claimant counts of people receiving out of work benefits, be that legacy Jobseeker’s Allowance or Universal Credit as a proportion of people over 16. These figures are usually updated once a month and are for Local Authority Districts and Unitary Authority Districts. So below are the figures of Newcastle-under-Lyme.

Area	Unemployed	Yearly Change
Newcastle-under-Lyme	3.2%	-0.1%
West Midlands	5%	-0.3%
England	3.8%	-0.3%
UK	3.7%	-0.3%

Source: Office for National Statistics (ONS), Last Retrieved: March 2023

The 2021 census had data on people who were economically active (seeking work) yet unemployed on Census day (Sunday March 21st 2021). These statitics do cover Broad Meadow on a ward level. However, it has to be noted that the Census day was during the height of the Covid19 pandemic and therefore are not reflective of normal levels of unemployment. For example, between March 2020 and June 2020 people claiming Universal Credit doubled in most areas of the United Kingdom and then steadily declined up to the day of the Census and beyond. This data also contains the proportion of people in part-time work (working between 1-35 hours per week), which maybe an indicator of under employment in Broad Meadow.

Economic Status	Proportion
In Employment	55.11%
In Part-Time Work	28.92%
Unemployed	5.58%

Source: Census 2021 (Nomis/ONS)

71.08% of the people in work, are in full-time employment in Broad Meadow

Broad Meadow Age Distribution Statistics

We have taken the raw data from the 2021 Census and the calculated the proportion of age groups in Holditch & Chesterton.

Age Band	Proportion
4 & under
5 - 9 years
10 - 15 years
16 - 19 years
20 - 24 years
25 - 34 years
35 - 49 years
50 - 64 years
65 - 74 years
75 - 84 years
85 years & over

Source: Census 2021 (Nomis/ONS)

Broad Meadow Health Statistics

Holditch & Chesterton has a significantly lower proportion of residents (>5%) describing their health as very good than the national average for England.

Area	VG	G	F	B	VB
Holditch & Chesterton	40.96%	34.1%	16.66%	6.51%	1.78%
Newcastle-under-Lyme	43.95%	35.3%	14.5%	4.84%	1.41%
West Midlands	46.4%	34.38%	13.54%	4.37%	1.31%
England	48.49%	33.71%	12.65%	3.98%	1.17%

VG = Very Good, G = Good, F = Fair, B = Bad & VB = Very Bad

Source: Census 2021 (Nomis/ONS)

How has the health of residents in Newcastle-under-Lyme changed since 2011?

Newcastle-under-Lyme residents who describe their health as either good or very good has increased by 0.12% between the 2011 and 2021 census.

Year	VG	G	F	B	VB
2011	44.65%	34.48%	14.37%	5.1%	1.4%
2021	43.95%	35.3%	14.5%	4.84%	1.41%

VG = Very Good, G = Good, F = Fair, B = Bad & VB = Very Bad

Source: Census 2011/2021 (Nomis/ONS)

Broad Meadow Education Statistics

We have taken the raw data from the 2021 census to found of the level of education Broad Meadow residents have in terms of formal qualifications as a percentage. The UK government breaks qualifications down into 7 levels. A detailed explanation of these levels can be found here. However, the Census groups these into just 4 \'levels\'. Here are some examples of the qualifications each census level represents when not stated;

Level 1 - GCSE grades D, E, F, or G & below
Level 2 - GCSE A*, A, B, C or O Level grades A, B or C
Level 3 - A or AS qualification at any grade
Level 4 - HNC, Bachelors Degree, Masters Degree or Phd

In this first table we have compared Broad Meadow to the national average for England.

Level	Holditch & Chesterton	England
No Qualifications	27.76%	18.08%
Level 1	12.08%	9.69%
Level 2	15.99%	13.32%
Apprenticeship	7.19%	5.32%
Level 3	16.94%	16.92%
Level 4	17.32%	33.92%

Source: Census 2021 (Nomis/ONS)

What are the occupations of the residents of Broad Meadow?

The largest employment sector in Broad Meadow is Elementary Occupations. The smallest employment sector is Managers, Directors & Senior Officials.

Sector	Proportion
Elementary Occupations	20.46%
Caring, leisure & Other Services	13.47%
Skilled Trades	13.43%
Process Plant & Machine Operatives	10.91%
Professional Occupations	8.83%
Associate Professional & Technical	8.6%
Administrative & Secretarial	7.81%
Managers, Directors & Senior Officials	6.44%

Source: Office for National Statistics (30 June 2020)

Broad Meadow & Newcastle-under-Lyme Immigration Statistics

We have analysed the Census 2021 raw data on country of birth and compiled immigration statistics as percentages of the population. All percentages have been rounded to two decimal places. Below are the figures for Broad Meadow in the Newcastle-under-Lyme local area district.

Area	Born in UK	Born outside UK
Holditch & Chesterton	92.83%	7.17%
Newcastle-under-Lyme	93.21%	6.79%
West Midlands	84.84%	15.17%
England	82.65%	17.35%

Source: Census 2021 (Nomis/ONS)

Broad Meadow compared to other wards in Newcastle-under-Lyme

#	Ward	Born in UK	Born outside UK
1	Keele	80.46%	19.54%
2	Town	81.6%	18.4%
3	Cross Heath	87.61%	12.39%
4	Thistleberry	88.79%	11.21%
5	Westbury Park & Northwood	90.82%	9.18%
6	Westlands	90.98%	9.02%
7	Knutton	91.62%	8.38%
8	Crackley & Red Street	92.42%	7.58%
9	Clayton	92.67%	7.33%
10	Holditch & Chesterton	92.83%	7.17%
11	Silverdale	93.64%	6.36%
12	Wolstanton	94.21%	5.79%
13	May Bank	94.63%	5.37%
14	Bradwell	95.62%	4.38%
15	Maer & Whitmore	95.7%	4.3%
16	Loggerheads	96.26%	3.74%
17	Talke & Butt Lane	96.41%	3.59%
18	Kidsgrove & Ravenscliffe	96.69%	3.31%
19	Madeley & Betley	96.85%	3.15%
20	Audley	97.25%	2.75%
21	Newchapel & Mow Cop	98.22%	1.78%

';Broad Meadow is ranked 10 out of 21 wards in Newcastle-under-Lyme for the number of residents born outside of the UK.

Source: Census 2021 (Nomis/ONS)

How many residents own or rent their home in Broad Meadow and Newcastle-under-Lyme

We have taken the raw data from the 2021 census and calculated what proportion of people in Broad Meadow either own or rent their home. All percentages have been rounded to two decimal places. 50.75 of residents own their home either outright or mortgaged. 49.25 of Broad Meadow residents rent their home either privately or through a social landlord.

Area	Owned	Rented
Holditch & Chesterton	50.75%	49.25%
Newcastle-under-Lyme	67.67%	32.33%
West Midlands	62.8%	37.2%
England	61.31%	38.69%

Source: Census 2021 (Nomis/ONS)

Broad Meadow has a significantly lower level of home ownership than the national average. This is indicative or an economically deprived area.

Broad Meadow compared to other wards in Newcastle-under-Lyme

#	Ward	Owned	Rented
1	Newchapel & Mow Cop	86.3%	13.7%
2	Maer & Whitmore	84.45%	15.55%
3	Loggerheads	82.88%	17.12%
4	Westbury Park & Northwood	80.26%	19.74%
5	Westlands	75.35%	24.65%
6	Audley	74.57%	25.43%
7	Madeley & Betley	74.53%	25.47%
8	Bradwell (Newcastle-under-Lyme)	72.07%	27.93%
9	Keele	71.86%	28.14%
10	Kidsgrove & Ravenscliffe	70.98%	29.02%
11	May Bank	70.65%	29.35%
12	Wolstanton	69.25%	30.75%
13	Clayton	68.71%	31.29%
14	Talke & Butt Lane	68.51%	31.49%
15	Crackley & Red Street	68.46%	31.54%
16	Thistleberry	60.25%	39.75%
17	Silverdale (Newcastle-under-Lyme)	59.32%	40.68%
18	Holditch & Chesterton	50.75%	49.25%
19	Cross Heath	47.66%	52.34%
20	Knutton	45.32%	54.68%
21	Town (Newcastle-under-Lyme)	34.82%	65.18%

Broad Meadow is ranked 18 out of 21 wards in Newcastle-under-Lyme for the percentage of home owners.

Source: Census 2021 (Nomis/ONS)

What is the population of Broad Meadow and Newcastle-under-Lyme?

The table below contains the populations figures for each ward in Newcastle-under-Lyme including Broad Meadow. These population ONS figures are estimated are dated Mid 2020.

Ward	Population
Audley	8557
Bradwell	8730
Clayton	2962
Crackley & Red Street	6225
Cross Heath	5607
Holditch & Chesterton	6277
Keele	5159
Kidsgrove & Ravenscliffe	8818
Knutton	3261
Loggerheads	4363
Madeley & Betley	5548
Maer & Whitmore	2640
May Bank	8735
Newchapel & Mow Cop	5645
Silverdale	5848
Talke & Butt Lane	9201
Thistleberry	5789
Town	6569
Westbury Park & Northwood	4899
Westlands	8239
Wolstanton	6538
Newcastle-under-Lyme Total	129610

Source: Census 2021 (Nomis/ONS)

Last updated: 20/02/2024, Additional Sources: Office for National Statistics & Department for Work & Pensions.

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