Socio-economic statistics for Longdon Heath, Worcestershire

Is Longdon Heath in Malvern Hills a nice place to live or is it a bit rough? We have collated a series of socio-economic statistics and demographics from UK government sources such as the 2021 Census and the Index of Multiple Deprivation. They should give you a broad snapshot of the area and the surrounding locations. Are the residents of Longdon Heath older than the national average or younger? What is the population of Longdon Heath and Malvern Hills? What is the claimant count in Longdon Heath and how many residents are unemployed? This page should provide you with the answers.

How many residents own or rent their home in Longdon Heath and Malvern Hills

We have taken the raw data from the 2021 census and calculated what proportion of people in Longdon Heath either own or rent their home. All percentages have been rounded to two decimal places. 79.52 of residents own their home either outright or mortgaged. 20.48 of Longdon Heath residents rent their home either privately or through a social landlord.

Area	Owned	Rented
Longdon (Malvern Hills)	79.52%	20.48%
Malvern Hills	71.01%	28.99%
West Midlands	62.8%	37.2%
England	61.31%	38.69%

Source: Census 2021 (Nomis/ONS)

Longdon Heath has a significantly higher level of home ownership than the national average. This is indicative or an economically wealthy area.

Longdon Heath compared to other wards in Malvern Hills

#	Ward	Owned	Rented
1	Ripple	84.62%	15.38%
2	Broadheath (Malvern Hills)	84.31%	15.69%
3	Woodbury	82.94%	17.06%
4	Wells (Malvern Hills)	81.94%	18.06%
5	Longdon (Malvern Hills)	79.52%	20.48%
6	Lindridge	79.46%	20.54%
7	Alfrick and Leigh	78.23%	21.77%
8	Powick	78.22%	21.78%
9	Baldwin	78.09%	21.91%
10	Morton (Malvern Hills)	77.58%	22.42%
11	Teme Valley	76.48%	23.52%
12	Kempsey	76.06%	23.94%
13	Hallow	74.83%	25.17%
14	West (Malvern Hills)	74.03%	25.97%
15	Martley	73.12%	26.88%
16	Chase	68.59%	31.41%
17	Dyson Perrins	68.22%	31.78%
18	Upton and Hanley	65.84%	34.16%
19	Link	65.45%	34.55%
20	Priory (Malvern Hills)	65.14%	34.86%
21	Tenbury	64.63%	35.37%
22	Pickersleigh	44.02%	55.98%

Longdon Heath is ranked 5 out of 22 wards in Malvern Hills for the percentage of home owners.

Source: Census 2021 (Nomis/ONS)

Longdon Heath & Malvern Hills Immigration Statistics

We have analysed the Census 2021 raw data on country of birth and compiled immigration statistics as percentages of the population. All percentages have been rounded to two decimal places. Below are the figures for Longdon Heath in the Malvern Hills local area district.

Longdon Heath has a lower rate of immigrants than Malvern Hills, the West Midlands region and England as a whole.

Area	Born in UK	Born outside UK
Longdon (Malvern Hills)	95.22%	4.78%
Malvern Hills	94.2%	5.8%
West Midlands	84.84%	15.17%
England	82.65%	17.35%

Source: Census 2021 (Nomis/ONS)

Longdon Heath compared to other wards in Malvern Hills

#	Ward	Born in UK	Born outside UK
1	Priory	86.78%	13.22%
2	Wells	91.97%	8.03%
3	Chase	92.9%	7.1%
4	Pickersleigh	93.12%	6.88%
5	West	93.14%	6.86%
6	Link	93.19%	6.81%
7	Baldwin	93.71%	6.29%
8	Woodbury	94.46%	5.54%
9	Dyson Perrins	94.78%	5.22%
10	Upton and Hanley	95.1%	4.9%
11	Longdon	95.22%	4.78%
12	Powick	95.42%	4.58%
13	Tenbury	95.44%	4.56%
14	Teme Valley	95.55%	4.45%
15	Broadheath	95.72%	4.28%
16	Morton	95.73%	4.27%
17	Ripple	95.76%	4.24%
18	Alfrick and Leigh	95.81%	4.19%
19	Kempsey	96.05%	3.95%
20	Hallow	96.33%	3.68%
21	Martley	96.63%	3.37%
22	Lindridge	96.69%	3.31%

';Longdon Heath is ranked 11 out of 22 wards in Malvern Hills for the number of residents born outside of the UK.

Source: Census 2021 (Nomis/ONS)

What are the occupations of the residents of Longdon Heath?

The largest employment sector in Longdon Heath is Managers, Directors & Senior Officials. The smallest employment sector is Process Plant & Machine Operatives.

Sector	Proportion
Managers, Directors & Senior Officials	23.2%
Professional Occupations	21.54%
Skilled Trades	14.42%
Associate Professional & Technical	11.01%
Administrative & Secretarial	8.48%
Caring, leisure & Other Services	6.63%
Elementary Occupations	6.34%
Process Plant & Machine Operatives	3.31%

Source: Office for National Statistics (30 June 2020)

Longdon Heath Education Statistics

We have taken the raw data from the 2021 census to found of the level of education Longdon Heath residents have in terms of formal qualifications as a percentage. The UK government breaks qualifications down into 7 levels. A detailed explanation of these levels can be found here. However, the Census groups these into just 4 \'levels\'. Here are some examples of the qualifications each census level represents when not stated;

Level 1 - GCSE grades D, E, F, or G & below
Level 2 - GCSE A*, A, B, C or O Level grades A, B or C
Level 3 - A or AS qualification at any grade
Level 4 - HNC, Bachelors Degree, Masters Degree or Phd

In this first table we have compared Longdon Heath to the national average for England.

Level	Longdon	England
No Qualifications	13.33%	18.08%
Level 1	8.44%	9.69%
Level 2	15.1%	13.32%
Apprenticeship	5.16%	5.32%
Level 3	15.21%	16.92%
Level 4	40.35%	33.92%

Source: Census 2021 (Nomis/ONS)

Longdon Heath Health Statistics

Longdon has more residents (very_good_pc-$country_health->very_good_pc, 2)%) describing their health as very good than the national average for England.

Area	VG	G	F	B	VB
Longdon (Malvern Hills)	51.02%	31.97%	12.84%	3.24%	0.93%
Malvern Hills	46.46%	34.89%	13.64%	3.9%	1.12%
West Midlands	46.4%	34.38%	13.54%	4.37%	1.31%
England	48.49%	33.71%	12.65%	3.98%	1.17%

VG = Very Good, G = Good, F = Fair, B = Bad & VB = Very Bad

Source: Census 2021 (Nomis/ONS)

How has the health of residents in Malvern Hills changed since 2011?

Malvern Hills residents who describe their health as either good or very good has increased by 0.71% between the 2011 and 2021 census.

Year	VG	G	F	B	VB
2011	45.57%	35.07%	14.06%	3.94%	1.36%
2021	46.46%	34.89%	13.64%	3.9%	1.12%

VG = Very Good, G = Good, F = Fair, B = Bad & VB = Very Bad

Source: Census 2011/2021 (Nomis/ONS)

Longdon Heath Age Distribution Statistics

We have taken the raw data from the 2021 Census and the calculated the proportion of age groups in Longdon.

Age Band	Proportion
4 & under
5 - 9 years
10 - 15 years
16 - 19 years
20 - 24 years
25 - 34 years
35 - 49 years
50 - 64 years
65 - 74 years
75 - 84 years
85 years & over

Source: Census 2021 (Nomis/ONS)

Longdon Heath Unemployment Statistics

Since the introduction of Universal Credit, The Department for Work & Pensions have not issued any statistics (in our view) that can be used to ascertain the levels of unemployment or under employment in the UK, just meaningless geographic counts. However, the Office of National Statistics does publish claimant counts of people receiving out of work benefits, be that legacy Jobseeker’s Allowance or Universal Credit as a proportion of people over 16. These figures are usually updated once a month and are for Local Authority Districts and Unitary Authority Districts. So below are the figures of Malvern Hills.

Area	Unemployed	Yearly Change
Malvern Hills	2.7%	-0.2%
West Midlands	5%	-0.3%
England	3.8%	-0.3%
UK	3.7%	-0.3%

Source: Office for National Statistics (ONS), Last Retrieved: March 2023

The 2021 census had data on people who were economically active (seeking work) yet unemployed on Census day (Sunday March 21st 2021). These statitics do cover Longdon Heath on a ward level. However, it has to be noted that the Census day was during the height of the Covid19 pandemic and therefore are not reflective of normal levels of unemployment. For example, between March 2020 and June 2020 people claiming Universal Credit doubled in most areas of the United Kingdom and then steadily declined up to the day of the Census and beyond. This data also contains the proportion of people in part-time work (working between 1-35 hours per week), which maybe an indicator of under employment in Longdon Heath.

Economic Status	Proportion
In Employment	54.14%
In Part-Time Work	33.24%
Unemployed	2.33%

Source: Census 2021 (Nomis/ONS)

66.76% of the people in work, are in full-time employment in Longdon Heath

What is the population of Longdon Heath and Malvern Hills?

The table below contains the populations figures for each ward in Malvern Hills including Longdon Heath. These population ONS figures are estimated are dated Mid 2020.

Ward	Population
Alfrick and Leigh	3654
Baldwin	2216
Broadheath	3892
Chase	6261
Dyson Perrins	4731
Hallow	1941
Kempsey	4644
Lindridge	2298
Link	6455
Longdon	2087
Martley	2033
Morton	2495
Pickersleigh	6447
Powick	4098
Priory	4384
Ripple	1925
Teme Valley	2059
Tenbury	3978
Upton and Hanley	4268
Wells	3256
West	3996
Woodbury	2327
Malvern Hills Total	79445

Source: Census 2021 (Nomis/ONS)

Last updated: 20/02/2024, Additional Sources: Office for National Statistics & Department for Work & Pensions.

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